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BigCommerce recently announced a new beta program with Target+ for select merchants through their Omnichannel Certified Agencies (OCA) program. Target+ will now join the collection of marketplaces available through Feedonomics like Amazon, eBay, and Walmart.
The integration will provide BigCommerce merchants with the ability to list and sell their products on Target.com. In addition, Target+ will also offer access to their massive product catalog, giving BigCommerce merchants the opportunity to reach a wider audience with their products.
What is Target Plus?
Target Plus is Target’s newest invite-only online marketplace that launched in February 2019. Beginning with just 30 merchants, the marketplace has grown to 272 sellers. With such an exclusive presence, this is the prime time to get on board as these few sellers are sharing the 200 million monthly visits to Target.com. The marketplace offers sellers several benefits:
- Reach millions of active Target.com shoppers
- Increase exposure to your products through Target’s vast product catalog
- No hidden fees
- Leverage Target’s powerful fulfillment options, including same-day delivery and in-store pickup
- Earn placement in Target’s “Shop by Store” section
- Competitive referral rates
How do I get started with Target Plus?
If you’re interested in selling on Target Plus, the first step is to contact a Feedonomics Omnichannel Certified Agency (OCA), like EYStudios. Currently, Target+ is invite-only and requires a Feedonomics OCA agency to apply.
The OCA will help you with the following:
- Applying to Target
- Enrolling in the Target+ beta program
- Setting up your BigCommerce account for Target+
- Listing your products on Target.com
- Sending product data via Feedonomics
How Do I Qualify For The BigCommerce Beta Program?
To be eligible for the Target+ beta program, you must:
- Be a current BigCommerce merchant
- Have an active Feedonomics account
- Be enrolled through an OCA
- Must sign contract by 7/31/2022 and have 1 item live on-site by 9/30/2022
- Must submit product data via Feedonomics
- Match priority product categories:
- Seasonal Outdoor Living, Domestics, Decorative Home, Patio/Grill
- Apparel & Accessories
- Sporting Goods, Toys
- Preschool/Seasonal Toys
- Games / Diecast / Action Figures
- Essentials, Beauty, & Baby
- Hair & Cosmetics: appliances, tools, extensions, brushes
- Personal care: mobility aids
- General guidelines
- National brands
- On-trend DTC brands with a significant social following
- Brands with existing marketplace presence on competitors such as Amazon, Home Depot, or Wayfair
- Positive reviews and relevancy within their categories
For those who qualify for the program, BigCommerce is currently offering the following a $1,500 Feedonomics service credit, 50% off the first 3 months with Feedonomics, and $1000 SPIFF for seller referral.
Need Help With Your Omnichannel Strategy? EYStudios Can Help
As a Feedonomics Omnichannel Certified Agency, EYStudios can help you enroll in the Target+ beta program and take advantage of this incredible opportunity. We will work with you to create a listing strategy that meets your business goals and ensures that your products are placed in front of Target’s 200 million monthly visitors. Reach out to learn more about our free omnichannel consultation.